Privacy Policy

Welcome to Sudama Entertainment. Sudama Entertainment is the entertainment wing of Sudama News and works to provide a platform for music, entertainment and new talent. Sangeet-e-Mehfil is a digital singing reality show organised under this initiative.

We consider the privacy and security of the personal information of our participants, their parents or legal guardians, and the users who visit our website to be important.

This Privacy Policy explains what personal information may be collected through our website, the online registration form and activities related to the show, the purposes for which it is used, the circumstances in which it may be shared, and the steps taken to protect it. We endeavour to collect and use personal information in accordance with applicable laws, this Policy and the terms of the relevant consent.

This Policy applies to the following activities:

• Online registration for Sangeet-e-Mehfil.
• Verification of participants’ eligibility and documents.
• The online and physical audition process.
• Official communication with participants and guardians.
• Production and publication of the show’s episodes, recordings and digital content.
• Use of the Sudama Entertainment website and related digital services.
• Operation of the show, distribution of prizes and administrative work relating to participants.

If a separate consent form, participant agreement or other terms apply to a particular activity, they should be read together with this Policy.

The following information may be collected, as required, for the operation of the show and for registration.

3.1 Participant’s personal information

• The participant’s full name.
• Date of birth and age.
• City, district, state and country.
• Information about singing, music training and related talent.
• The participant’s photograph and audition video.
• Registration number or Unique Identification Number (UIN).
• Documents required for eligibility verification.

3.2 Information about the parent or legal guardian

• The guardian’s name.
• Mobile number and email address.
• Relationship to the participant.
• Required consent, Aadhaar card and contact details.
• Additional information required by law or under a lawful verification process.

3.3 Registration and payment information

• Information provided in the registration form.
• The date the application was submitted and the status of the application.
• Payment status and transaction reference number.
• A receipt or screenshot required to confirm payment.
• Correspondence relating to registration and support.

3.4 Information about website use

Depending on the website’s technical set-up, information such as IP address, browser type, device information, time of visit to the website, technical logs and information relating to cookies may be collected. Such information will be collected only when the relevant technical features are actually in use and doing so is in accordance with applicable laws. We will endeavour to avoid collecting unnecessary personal information.

We may use the information received for the following purposes:

1.To complete the participant’s registration and issue the UIN.

2.To verify age, eligibility and the information provided in the application.

3.To confirm the registration fee and payment.

4.To provide the date, time and venue of the audition and the necessary instructions.

5.To communicate with participants and guardians.

6.To assist with auditions, evaluation, selection, episode production and the operation of the show.

7.To complete results, prizes and related administrative processes.

8.To prevent false applications, fraud, unauthorised access and security problems.

9.To resolve complaints and disputes.

10.To comply with applicable laws and lawful administrative requirements.

11.To promote the show and its activities, subject to appropriate consent.

If personal information is proposed to be used for a new purpose that differs from the original purpose, additional notice will be given and consent obtained wherever required.

Sangeet-e-Mehfil is a singing reality show organised for participants aged 5 to 39 years (age will be calculated as on 1 October 2026). Most participants are under 18 years of age (minors), so special care will be taken in the collection, use and publication of their personal information. Participants aged 18 years or above register themselves and give consent themselves.

• The involvement of a parent or legal guardian will be ensured in the registration of minor participants.
• Where verifiable parental consent is required under applicable law, consent will be obtained through the prescribed process.
• A child’s personal information may be used for related purposes such as registration, eligibility verification, auditions, selection and the operation of the show.
• Applicable law and the required consent will be followed for any promotional use of a child’s photograph, video, voice or performance.
• Children’s private contact details, full home address and other unnecessary personal information will not be made public.
• Decisions on publishing content will be taken keeping in mind the child’s safety, dignity and privacy.

Guardians should ensure that the information provided at registration is correct and up to date. Incorrect information or the absence of the required consent may affect the processing of the application.

Sangeet-e-Mehfil is a digital singing reality show. Because of the nature of the show, participants’ singing videos, audition recordings, photographs, voice, interviews and related performances may be recorded. This content may be used, subject to the required permission and applicable rules, for the following purposes:

• Auditions and talent evaluation.
• The selection process and related internal review.
• Preparing the show’s episodes and related digital programmes.
• Publishing the show’s content on Sudama Entertainment’s official digital and social platforms.
• Providing information about the show’s results, achievements and activities.
• Preparing promotional material within the scope of consent.

The rights, duration, platforms, editing, republication and other terms relating to the use of photographs, videos and performances may be set out in a separate participant agreement or media consent form. This Privacy Policy shall not by itself be treated as consent to any unlimited, permanent or all-purpose commercial use.

We do not intend to sell personal information. However, where required for the operation of the show, limited information may be shared with the following parties:

7.1 Authorised service providers

Service providers who assist with website hosting, registration forms, data management, technical support and payment processing.

7.2 The show’s authorised team

Staff, judges, technical associates or authorised persons who need the information to complete the relevant work.

7.3 Digital platforms

Where a participant’s recording or the show’s content is published, the relevant platforms may process the content in accordance with their own rules.

7.4 Legal requirement

Information may be shared under law, a valid court order or a lawful demand from a competent government authority.

7.5 Security and dispute resolution

Information necessary for investigating fraud, a security incident, protecting rights or resolving a valid complaint may be shared. We will endeavour to limit the sharing of information to the relevant purpose and to the extent necessary. Where data is processed through service providers, applicable laws and the available contractual safeguards will be followed.

The announced registration fee for Sangeet-e-Mehfil is ₹549. Payment should be made only through the website or an authorised method specified by the organiser. During the payment process, information relating to the transaction status, reference number, payment confirmation and the necessary receipt may be retained.

• Payment information will be used mainly for transaction verification, accounting records and related support.
• The payment service provider may process the information required to provide its services.
• We do not ask participants to share their UPI PIN, OTP, banking password or card PIN.
• Payment records may be retained in accordance with applicable legal and accounting requirements.

A successful payment does not by itself guarantee selection in the show or an invitation to the physical audition. Refund terms will be in accordance with the relevant refund policy and applicable law.

Efforts will be made to adopt appropriate technical and organisational measures to protect personal information.

These measures may include, as required:

• Limiting access to data to authorised persons.
• Using passwords and available security features.
• Maintaining the security of the website and related digital services.
• Controlling the access of staff and service providers involved in data management.
• Carrying out an appropriate investigation and taking necessary action in the event of unauthorised access or a data security incident.

No method of transmitting data over the internet or storing it electronically guarantees complete security. Therefore, no claim of completely risk-free security is made.

Personal information will be retained only for as long as is necessary for registration, eligibility verification, conduct of the competition, payment reconciliation, distribution of prizes, legal obligations and dispute resolution. When the purpose of retaining the information has ended and there is no lawful need to keep it, steps may be taken, in appropriate circumstances, to delete, destroy or de-identify it. Some records may be retained for longer because of legal, accounting, security or dispute-related requirements. The retention period may differ for different types of information.

Essential cookies or similar technologies may be used on our website for the operation and security of the website and to improve the user experience. If analytics, advertising or third-party tracking technologies are used on the website, the related information, purposes and arrangements for the required consent will be determined according to the actual technical use.

Users can control cookies in their browser settings. However, disabling some cookies may affect certain features of the website.

Our website may contain links to payment services, social media, video platforms or other external websites.

These external services may have their own privacy policies, data collection practices and security arrangements. You are advised to read the relevant policy before providing personal information on any external website. Sudama Entertainment does not claim full control over every data management activity of external platforms.

Subject to applicable laws, participants or, where applicable, their parents or legal guardians may make the following requests:

• To obtain information about the use of personal information.
• To request correction of incorrect or incomplete information.
• To request deletion of personal information in accordance with law.
• Where data is processed on the basis of consent, to use the process for withdrawing consent.
• To file a complaint relating to personal information.

Before acting on a request, appropriate verification of identity and of the guardian’s authority may be carried out. It will not always be possible to delete legally required records immediately merely on request. Withdrawing consent or deleting necessary information may affect registration or further participation in the show, if the information concerned is necessary for that purpose.

If any incident relating to the security of personal information comes to light, it should be investigated and the necessary corrective steps should be taken. Where applicable law requires the affected participants, guardians or a competent authority to be informed, the prescribed process and timelines will be followed.

Sudama Entertainment may amend this Policy from time to time, especially when there are changes to the website, the show’s processes, data management or applicable laws. The amended Policy will be published on the website along with the updated date. Where new notice or additional consent is required by law, the appropriate process will be followed.

If you have any question or complaint about personal information, registration, the use of photographs or videos, payment information or this Privacy Policy, please contact Sudama Entertainment.

Organiser: Sudama Entertainment (Sudama Entertainment)

Address:

Show: Sangeet-e-Mehfil

Website: https://entertainment.sudamanews.com

Official email: entertainmentsudama@gmail.com

Official contact number: 9905077077

In your complaint, please give the participant’s UIN, if available, and a brief description of the problem. Do not send your password, OTP, UPI PIN or any other unnecessary sensitive information. Where applicable law requires a designated grievance officer or a specific grievance process, its details will be published on the website.

Before applying for Sangeet-e-Mehfil, the participant and their parent or legal guardian should read this Privacy Policy. Appropriate notice will be given and consent obtained, wherever required, for the collection and use of personal information. Separate permission will be obtained for any promotional or other additional use of children’s photographs, voice, videos and performances.

Sudama Entertainment aims to conduct the registration, auditions and digital activities of Sangeet-e-Mehfil in a transparent, safe and responsible manner, while respecting the privacy of participants.